Comfort, Privacy & Mutual Value: Just How Siren is actually Humanizing Online Dating


The Short variation: Socially developed Siren is actually changing the internet dating app area featuring its inclusive mindset, relatable concern during the day, and personalized privacy characteristics. On Siren, it is exactly about connecting you with great people through real talk — not addicting and mindless swiping. Compared to that conclusion, they have produced a fun and protected ecosystem where you could end up being your actual self and let intimate chemistry with a match unfold in a far more natural method — like it could take place in individual.


With the smooth connects, fun functions, and hand-held formats, internet dating programs have actually revolutionized the way in which people date divorced woman. Even though this indicates easier than in the past in order to satisfy a person special, the acts of swiping and preference or loathing folks according to images provides practically made dating a casino game — and developed a disconnect among the list of individuals playing it.

For those who wish to mix the convenience of a matchmaking software therefore the feeling of connecting with some one in real world, absolutely Siren — an original on the web system that removes the “shopping for individuals” design several other online dating programs have actually followed.

Courtesy its Question of the Day matching program, Siren creates the context for discussing engaging topics (like bucket listing products and philosophical concerns) and sets people through those authentic and entertaining talks. This way, true personalities can be revealed naturally — just as they might in person.

For much more in the determination behind Siren, the unique attributes, in addition to women-led group behind the app, we talked with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People attitude: Siren Was Created With everybody else in Mind

Siren ended up being established by two females with a feminist viewpoint — Susie and her Co-Founder/COO/CMO Katrina Hess — just who both wanted an online dating app that has been made up of shared respect, privacy, and comfort as leading priorities.

Having experienced some bad dating encounters via additional dating applications, Susie and Katrina watched they weren’t truly constructed with females as well as their certain desires and needs in mind. In addition to the bad character of swiping remaining and directly on folks was demeaning and did not help develop high quality contacts, especially for ladies.

“i recently felt this immediate feeling that, as a woman, I found myself objectified. The swipe-to-reject format didn’t work for me personally,” Susie mentioned. “we seemed back about relationships I’d prior to, and that I never ever met folks through such strategies.”

Even though they’d never ever created an online dating software, Susie and Katrina understood they may generate one that wasn’t merely female-friendly, but enjoyable and compassionate toward everybody.

They got their unique time exploring the tech area and obtaining opinions from buddies and professionals before and during development. And they ignored individuals who stated men won’t use a dating application that was concentrated on ladies and gave all of them advanced level confidentiality options.

Siren was released in 2014, and very quickly it was not only Susie’s and Katrina’s pals who have been using Siren. It had been friends of pals and overall visitors — such as males — who were with the software and revealing appreciation because of it. Keyword spread and Siren has-been a leading, comprehensive matchmaking application ever since.

And although Siren is pro-women, there is not an anti-men ambiance to it after all. Its proof that a dating application designed by ladies for women can successfully benefit all of them and for guys.

Safe & vibrant Atmosphere units a Positive Tone when it comes to Community

The individuals at Siren have invariably been very safety of their people, and, while the creators, they realized they are able to set a confident tone for your area by putting safety precautions in place and generating an inviting atmosphere.

During various other matchmaking apps people might experience harassment or catfishing, that’s never been the outcome for anyone on Siren, therefore the effort with the Siren staff ‘s regarding.

“Since we established, we have now had zero research of harassing messages,” Susie stated. “credibility and people having the ability to feel like you’ll find real men and women on the other hand is completely vital that you united states. We had been really careful about expanding the community with a certain type of reputation.”

Susie included that she and her staff believe everyone is fundamentally great which if they are given a secure, friendly atmosphere, they will end up being compassionate and truthful with one another.

“We can present these icebreakers and these techniques to end up being more prone and a little more genuine, that is certainly just how individuals can hook up,” she stated.

Siren’s Mantra: “generate Strangers much less unusual to Each Other”

With the social media marketing a lot of us make use of, like Facebook, the text is already built in making use of folks we stick to and whom stick to you, therefore interacting is comfortable and easy. Siren’s conversation-style system replicates that for online dating sites, working for you initiate those relationships without the awkwardness.

“When you’re working with an overall stranger within the internet dating space, there are plenty of booking about how precisely a lot you trust this person, particularly because a lot of sites are really difficult and just have countless phony users,” Susie said. “My personal motto that i usually inform my personal group, plus they’ve actually embodied this, should help ‘make visitors much less peculiar together.'”

On-Site & Off-Site Benefits Create a Well-Rounded relationship Experience

With their particular matching element, top-notch security measures, and special occasions, Siren offers singles an one-of-a-kind, secure, and well-rounded dating knowledge from beginning to end.

Familiarize yourself with fits in a Unique Method With Siren’s Question in the Day

While Siren does offer the traditional popular features of internet dating (such as messaging and blocking capabilities), their own concern throughout the day may be the feature which makes all of them stay ahead of additional internet dating apps many.

With enjoyable concerns like “in the event that you may have accessibility a billboard, what might you want it to express?” you’re able to be your self and move on to understand some one on a far more real degree. You may also seek out suits according to their own solutions to those questions as well as by the favored requirements like age, gender, and area.

And with this level of interaction, you don’t want to increase qualities like your earnings or looks to sound more appealing to others.

Numerous picture Settings Helps Eliminate Superficiality

Siren actually has a unique way of photos. There is the option to keep photos blurred and simply visible to your contacts, you can also keep the photographs noticeable to every person.

“making it comfy and safe for individuals to be able to navigate their unique professional and private everyday lives, we enable everybody else to regulate their particular photo presence,” Susie mentioned.

Unlike the average dating app, members can’t send one another pictures, that was deliberate whenever Susie and Katrina developed the app. She mentioned this promotes people to provide each other their phone numbers and go the connection traditional — and protects individuals from getting unwelcome images.

With no matter which photograph option you select, the best thing is actually Siren’s concern during the day — and members’ responses — lets you relate to people on a deeper degree than simply seems.

Carefully relate with other people using Siren’s Privacy Controls

Another huge element of Siren is actually security, particularly in terms of preventing scammers. Everyone else just who subscribes must place in their own number and enter the activation signal they receive via book, which makes sure folks aren’t producing several accounts.

Users can also stop and are accountable to the Siren group other users that acting wrongly or mistreating the software’s stipulations.

Reduced Activities produce Offline & present brand-new Date Ideas

Besides creating a cushty and safe on line location for individuals to end up being exactly who they really are and giving them exclusive method to start conversations, Siren can be bringing the next step by hosting offsite activities. Susie stated these could be an excellent substitute for the usual coffee day, which might usually end up sensation like a small business conference or job interview.

“i believe meeting in this way supplies a more significant connection. We are pairing with local businesses and companies supply our people bonuses and discounts to places like galleries, lectures, and film celebrations,” she said.

Also those that have already found some one on Siren hang in there for the events because they’ve be a part of that neighborhood today and may easily find brand new date some ideas. While these events are merely getting held in Seattle, Siren provides intentions to broaden to many other towns and cities soon.

A Diverse individual Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf safety nature), the Siren staff comprises of CTO David Golightly and expert advisers such as Lisa Stone (Co-Founder of websiteHer) and Gayle Karen teenage (CTCO at Wikimedia).

As they all manage essential aspects of the business (from advertising and marketing to support service to graphics to development), they even placed people initial irrespective of the job at hand.

With an app manufactured by two females of shade — acutely unusual inside the technology sector — Susie and Katrina planned to entice a user base that’s just like varied as company is actually.

Siren’s individual base actually such as your typical matchmaking app market — which sometimes predominantly end up being heterosexual males, more youthful singles, and individuals selecting hookups. The sex ratio on Siren leans somewhat a lot more female (55per cent to 45%), and a majority of members tend to be over 30 and looking for a meaningful date or connection.

“we are gearing earlier, and I think it has been fantastic for us,” Susie mentioned.

What Siren in addition really does really well is include all sorts of folks, especially those during the LGBTQ neighborhood. Another component of Siren which was especially important towards the staff is actually a “non-binary” gender choice for people once they fill out their profile.

Susie along with her staff understand that sex and sexuality aren’t emerge stone for a lot of, although terms and conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” are a good idea, they could also be limiting.

“We want to support you in finding anyone you’re looking for, however do not need to declare or place yourself in a package,” Susie stated. “That sex fluidity is essential for all of us to accept.”

Last Thoughts

Whether we are referring to their particular innovation, inclusion, or realness, Siren is actually bringing the internet dating app space to a higher level from every direction.

And even though they will add more helpful characteristics and develop the reach of their occasions soon, the lasting focus will still be developing dependable connections and their members and standing to those just who try to destroy the experience for everyone.

“should you want to be an asshole, there are many locations to get it done, but do not do so right here,” Susie stated. “As we size, we would like to maintain this idea that reputation and depend on issue, and it’s all of our loyal goal to operate for the area day-after-day. We are right here attempting to give people a fighting possiblity to relieve loneliness in order to find an actual physical connection.”